The term NoLo stands for No and Low alcohol, and it represents one of the fastest-growing movements in the global drinks industry. At its core, NoLo is about choice: giving wine lovers the freedom to enjoy the taste, structure, and experience of wine, with little to no alcohol.
But NoLo isn’t just a trend driven by moderation—it’s a shift in mindset. Today’s consumers are more mindful of how and when they drink. Whether it’s for health, lifestyle, or simply wanting to stay sharp during a weekday dinner or social gathering, NoLo wines offer a compelling alternative that fits seamlessly into modern life.
So how does a NoLo wine actually work? In the case of zero-alcohol wines, the process typically begins just like traditional winemaking: grapes are harvested, fermented, and crafted into wine. The alcohol is then gently removed through advanced techniques such as vacuum distillation, preserving as much of the wine’s original aroma and structure as possible. The result is a product that retains the identity of wine—just without the alcohol.
A great example of this is Divin 0.0 Sauvignon Blanc. This wine captures the vibrant personality you would expect from a classic Sauvignon Blanc. On the nose, it opens with bright citrus notes—think lemon zest and grapefruit—layered with crisp green apple and subtle tropical hints. On the palate, it is fresh and lively, with a clean acidity and a delicate minerality that brings structure and balance.
What makes it particularly appealing is its versatility. It works beautifully as an aperitif, but also pairs effortlessly with fresh salads, seafood, or light vegetarian dishes. In other words, it behaves like a “real” wine—because it is one, simply reimagined.
NoLo wines like Divin 0.0 are also changing the dynamics of social occasions. They allow everyone at the table to share the same experience, regardless of whether they are drinking alcohol or not. There’s no compromise, no second-tier option—just a different expression of the same pleasure.
Ultimately, NoLo is not about replacing traditional wine, but expanding the category. It’s about offering more ways to enjoy wine, more moments to open a bottle, and more reasons to say yes to a glass.
Because sometimes, the best choice isn’t more or less—it’s simply having the option.
