ackerman
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Why NoLo is Growing: A Shift, Not a Trend
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The rise of NoLo (No and Low alcohol) wines is no coincidence. It’s the result of a broader cultural shift—one that values balance, wellbeing, and flexibility without sacrificing pleasure. What we’re witnessing isn’t a temporary trend, but a long-term evolution in the way people approach drinking. Today’s consumers are more intentional. Weekday dinners, business lunches,…
